The paramount importance of availing SEO services for small businesses
Every small and large business owner would know the importance of setting up a website for his or her business. Having a website for your business adds credibility to your business, heightens your reach with ease, and enables you to promote your business on various online platforms with ease to say the least.
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If you have already understood the importance of having a website for your business and have set up a website for your business, then you should also understand the paramount importance of availing SEO packages for small businesses. We shall discuss in detail the benefits SEO services give to small businesses via their websites in the coming section.
The significant merits of availing SEO services for small businesses
The benefits that all of the SEO services give to your business via your official website are many. However, here are few of the most important benefits SEO services bestow.
Global visibility and website traffic
If your official website is properly optimized, it will rank on the first page of Google’s search results. So naturally, people will be convinced about the authenticity of your website and will be more likely to click on the link to your official website. Your official website will get global online visibility and a lot of website traffic if it ranks on the first page of Google’s search results.
Enhanced authenticity and conversion rates
A high amount of daily, weekly, monthly, and annual website traffic as a result of global visibility online will help increase the Domain Authority (DA) (genuineness in Google’s terms) of your website and enable it to retain its position on the first page of Google’s search results. More website traffic also implies more conversions according to your Call to Action (CTA) and thereby more revenue and profits.
Nobody has the patience these days to look beyond the first page of Google’s search results. People think that only the websites listed on the first page of Google’s search results are genuine and informative. So, retaining your website’s rank on the first page of Google’s search results is of paramount importance. If your website’s ranking slips, so will your brand awareness, conversion rates, business volume, and revenue/profits.
No need to take to social media often
Once you have done all the hard work and ranked your website on the first page of Google’s search results by properly applying various SEO techniques, promoting your business on various social media platforms becomes optional as social media platforms will no longer be the main source of your website’s organic traffic.
Your website’s global visibility will automatically drive organic traffic to your website and heighten your conversion rates and revenue. You might have observed that MNCs rarely promote their products or services on social media groups because their highly ranked websites do the talking for them.
Once your website shows up on organic search results, you also don’t need to revamp the content on your website that often. Just a yearly or a half-yearly content revision is enough to maintain your website’s rank on Google.
The manifold types of SEO services for small businesses
You might be surprised to know this but SEO is not just a collection of a few techniques you apply to rank your website on Google. Search Engine Optimization (SEO) encompasses many different types of services or domains that all contribute to ranking your website on Google’s first page. Let’s have a detailed study of them now.
Setting appropriate business goals
In order to apply the appropriate SEO techniques to your website, you need to first understand what is the goal of your official website and what are your business requirements. Every business is unique and will have a unique requirement.
For example: if your official website provides affiliate marketing services, you will be more interested in getting high conversion rates rather than achieving any other metrics. If your official website is about your IT company, you will be more interested in getting a lot of relevant website traffic to become known in your industry.
So, analyzing your business requirements is vital to choosing and applying suitable SEO techniques to your official website. Only then can the desired result be achieved. Otherwise, the whole project will become a waste of your money and time.
Technical site audit
This technique involves analyzing your website’s content and checking if your website’s content is easily crawlable, indexable, and understandable by search engines and users. All these details can be found in your website’s sitemap. Let’s have a look at the jargons in detail now:
Sitemap: A website’s sitemap is a file (usually an xml file) that contains information on all of your web pages, the type of content they have, and the relationship between them. Search engines like Google read this file to crawl your website more efficiently.
Crawlability: It is the ease with which Google’s crawler can crawl (traverse) and access the content on your website. The more complicated your website’s sitemap is, the more difficult Google’s crawler will find it to crawl and access your website’s content.
Indexability: If Google’s crawler can understand the content on your website easily, it will index your web page accordingly and make it rank high on Google’s search results.
Readability: The content on your website should be clear and concise. There should not be any ambiguous, controversial, or objectionable content on your website. Your website should also load quickly on all types of computer devices and there should be no pop up ads on your website. This will make your website rank higher on Google.
SEM firms and SEO experts will help you understand which aspects of your website you can improve upon first. They will always implement the actionable suggestions from your website’s technical audit first to witness some immediate results.
Choosing the right keywords is important because you have to provide information on what most of the people search for. People’s search queries can sometimes be short, which are covered by using short-tail keywords in the content on your website and web pages or they can sometimes be long which are covered by using long-tail keywords in the content on your website and web pages.
You have to choose those keywords that have a humongous search volume but relatively low competition. There are some simple Google search hacks that you can employ to check whether a candidate word or phrase will be a good keyword for you or not.
For example: when you type Russian invasion of Ukraine on Google, you will see a grayed number just below the search bar. That number indicates how many websites give information on the topic.
If you type, allintitle: Russian invasion of Ukraine on Google’s search bar, you will see another grayed number just below the search bar. This number denotes how many websites have used the phrase “Russian invasion of Ukraine” as their focus/primary keyword and are your competitors in case you’re writing a blog post on that topic.
Always the competition for a keyword should be far lesser than its search volume. Only then it qualifies as a good keyword for the topic that you’re writing a blog post on. If you employ short-tail or long-tail keywords that have a high search volume but low competition, your blog post is sure to rank for those keywords.
To choose the right keywords, you can either check the competition on related keywords using the hack that was just mentioned or you can use paid SEO tools like SEM Rush, Mangools, Ahrefs, etcetera. These tools will give you numerous, valuable keyword and competitor insights but will require you to pay and subscribe for their plans.
Content analysis and correction
Your website’s content will be scrutinized to see if it’s understandable and concise. If not it will be made more correct and appealing. If your website’s content is vague, controversial, or objectionable, any amount of correct SEO techniques applied might not fetch you the desired results. Your website might even be reported by readers and banned/delisted by Google.
Incorporating high-quality and relevant videos, infographics, images, etcetera on your web pages that guide the reader clearly and enhance understandability will improve the ranking of your website on Google. The highest ranking websites always have their content laid out in an attractive and easily readable and understandable manner.
On-page optimization includes a set of SEO techniques done on a web page, to make it rank on Google’s search results.
These techniques usually deal with writing understandable and informative content, maintaining the focus keyword’s density throughout the blog post (0.6% to 2.4%), carefully selecting the LSI keywords based on the search volume to competition ratio (search volume has to be far greater than the competition for the LSI keyword), including LSI keywords in subtitles, competitor’s LSI keywords’ traffic analysis, uploading pictures having alt text with the focus keyword, embedding relevant and informative videos, images, infographics, meta descriptions, etcetera in your blog post to enhance its readability, user friendliness, and the quality of content posted.
This technique primarily involves getting high quality back-links (“link juice” in slang terms) to your website to boost its Domain Authority (DA) and Page Authority (PA) (genuineness and rating) to make it rank on the first page of Google’s search results.
If relevant and high-ranking websites give a link to your website or web pages on their homepage or any one of their blog posts and people click on that link and come to your website or web pages, some of the former website’s DA and PA will be transferred to your website and the respective web pages. Google will understand that your website is genuine and of high-quality and will rank it higher on its search results eventually.
Even skillfully promoting your website’s content, products, or services on relevant social media groups and platforms is a part of off page optimization. This will attract organic traffic from social media platforms to your website or web pages and will contribute to enhancing your website’s DA and PA in the long run.
Most important of all, it will enhance the awareness of your website, brand, products or services. The large domain of Social Media Marketing (SMM) is also an integral part of Off Page Optimization. Every social media platform is most suited for certain types of businesses. You must do a thorough research on that and choose your social media platforms wisely to promote your website’s content.
Understanding KPIs and your competitors
Fortunately, there are a number of website analytics tools these days like Google Analytics that give you umpteen valuable and actionable performance metrics of your website.
For example: what is the organic traffic volume you got from various keywords in your blog posts, the keywords that your competitors are ranking for and how much organic traffic they got from each keyword, from which country or region in the world, your website is getting the most traffic from, from which device is your website getting the most traffic from, which websites are linking back to your website and how much those backlinks have augmented your website’s DA and PA, etcetera.
The best way to boost your website’s DA and PA is to outsource the SEO task to Search Engine Marketing (SEM) or Digital Marketing agencies as they will have SEO experts who will know how to get your website relevant and high-quality backlinks that will boost your website’s DA and PA and make it rank on the first page of Google’s search results among the other useful services that they provide.
Periodic website maintenance
Even after ranking on the first page of Google’s search results organically, your website’s content needs at least a half-yearly or annual maintenance. Maintaining your website might involve:
- Updating its source code to make its display more appealing.
- Update the content of your website to give users something new to read and also to incorporate new, related, and voluminous keywords.
- SEO optimizing your new or revamped blog posts, taking your competitors into consideration and promoting them on relevant social media groups and social media platforms.
How to determine and avail affordable SEO services for small businesses
If you have understood the paramount importance of employing appropriate SEO techniques to your website, you would probably be searching for the services of the top Digital Marketing firms right now to make your website rank on the first page of Google’s search results. While this decision is logically right, there is a danger of you approaching substandard or fraudulent Digital Marketing firms to achieve your business goals.
If you’re looking for a Digital Marketing firm that provides only affordable and white-hat SEO services, search no further than us. Simply get in touch with us and we’ll make you realize your business goals in a legitimate and beneficial manner.
So, let’s now see how to identify the appropriate and inappropriate Digital Marketing firms for you and how to distinguish between affordable and cheap SEO services.
Affordable SEO packages for small business
Affordable SEO services are characterized and identified by the following traits.
Team of expert SEO professionals: The Digital marketing or Search Engine Marketing (SEM) firm that you approached will have seasoned SEO experts who know how to identify and apply the appropriate SEO techniques to your official website.
The SEO experts will also know how to get relevant and high-quality backlinks to your official website to enhance its DA and PA and make it rank organically on the first page of Google’s search results.
The SEO professionals will not make false or unrealistic promises to you like getting you a very high DA and PA, very high conversion rates, promising that your website will rank on the first slot of the first page of Google’s search results, etcetera.
They will only promise you the results they can deliver and build a clear roadmap to achieve your project’s objectives. They will communicate with you elaborately and transparently throughout the project so that you are informed of your website’s progress.
Above all, the SEO professionals will employ only white hat seo techniques to rank your website on the first page of Google’s search results. They will abstain from resorting to black hat SEO techniques that will damage your website’s ranking, authenticity, and even survival (listing on Google) in the long run.
Applying all the suitable types of SEO services: The SEO experts in the Digital Marketing firm will apply all the appropriate techniques that fall under SEO. They will not apply only easy SEO techniques like on-page SEO and neglect off-page SEO techniques.
They will take their time (as discussed with you) to apply various white-hat SEO techniques and gradually enhance your website’s DA, PA, and Google ranking. Your website’s progress may be a little slow but it will be genuine, authorized, and give you long-lasting benefits. White-hat SEO techniques include but are not limited to:
Thorough analysis of your business/website requirements.
Identifying and applying the suitable SEO techniques to your official website.
Thorough and accurate website analysis, competitor analysis, and keywords analysis and implementation.
Content analysis and creative alteration that benefits your official website.
Periodic revamping of your website’s content as per the latest SEO guidelines.
Top-notch project management services: The knowledgeable and devoted project manager will ensure that appropriate and effective Social Media Marketing (SMM) techniques are applied to promote your website.
The project manager will ensure that your website is promoted on relevant groups in the most suitable social media platforms and that too at the right frequency. The project manager will also ensure that your paid-ad campaigns (if requested) are run optimally. In other words, they will give you the maximum ROI or result with the minimum Cost Per Clicks (CPC).
Transparent progress reporting: Digital Marketing firms that provide affordable SEO services will periodically and transparently share the Google Analytics data with you.
They will create your own Google Analytics account for you and share with you the login details so that even by that rare scenario, if you decide to part ways, you will still have access to your Google Analytics account. They will not send you screenshots from their own website analytics software where the data is cooked/false.
Positive reviews from ex-clients: Any organization that provides any kind of service will openly and proudly display the positive reviews they’ve got from their clients.
If your Digital Marketing firm gives you links to their official website, where they have displayed the positive testimonials they’ve got from their clients, you can be sure that they’re a genuine company and avail their white-hat SEO services.
If you’re looking for a Digital Marketing agency that provides only white-hat and affordable SEO services, look no further than us. We have a team of experienced and expert SEO professionals who will treat your project/website requirements as their own and provide you with the most suitable and customized white-hat SEO services.
Small business SEO services
You should be very adept at identifying and avoiding cheap SEO services. Cheap SEO services are characterized and identified by the following traits:
Unrealistic promises made: The SEO “professionals” in these companies will either be too noob and inexperienced or nefarious.
They will give you impractical promises like making your website rank on the first slot of the first page of Google’s search results in just a few months, getting your website’s DA and PA to 90 plus in a short time, achieving a very high conversion rate in the near future, getting abnormal amounts of organic website traffic and customer actions like likes, comments, and shares in just a few months, etcetera.
The moment you hear such far-fetched promises, simply walk out of the deal. There is no point in damaging your website’s credibility, quality, and existence just to achieve quick results that lack in quality and long-term benefits.
Applying one pajama fits all SEO techniques: Every business is unique and has unique business requirements.
For example: an IT organization might be interested in promoting its website/services on relevant social media groups and platforms to get more relevant organic website traffic and augment its brand awareness, an affiliate marketing firm will be more interested in heightening its conversion rates and customer actions like likes, comments, and shares, a B2B company might be more interested in relevant lead generation and follow ups, a well-established firm might want more brand evangelists, etcetera. So, clearly, there is no one pajama fits all SEO strategy. However, Digital Marketing firms that provide cheap SEO services resort to such techniques and give their clients minimal benefits.
Applying only easy SEO techniques like on-page SEO: For Digital Marketing firms that give cheap SEO services, everything has to be spoon-fed for them. They will simply view your blog posts, implement the suggestions that the SEO plugin tells them and be done with their work/project.
They will not bother to review and research your website’s content and make it of quality. They will not bother to apply the appropriate and tedious off-page SEO techniques and Social Media Marketing (SMM) techniques to make your website rank on Google. They will only do what is easy for them and give you incomplete and faulty work and results.
Not committed to delivering you the results: Digital Marketing firms that provide cheap SEO services will only apply easy SEO techniques on your website and wash their hands off your project.
They will say, “We have done what we could, you’ll have to wait for a long time to see the results”. The so-called results will of course never be satisfactory and the whole project outsourcing will become a waste of your time and money (no matter how cheap).
Applying black-hat SEO techniques: Scammy Digital Marketing firms will resort to employing quick and easy black-hat SEO techniques to make your website rank on Google.
Though, this practice will give you immediate “results”. It will damage your company’s reputation, online organic traffic, business volume, and integrity overtime as people and Google have become smart enough to spot fishy or sketchy content and paid pop up ads on your website.
Employing black-hat SEO techniques that do not bode well with Google’s current algorithms will invite penalties and even a ban/delisting of your website from Google and that would be the final nail in the coffin for your business’s online presence.
The bottom line is that cheap SEO services are in fact detrimentally costly on all aspects in the long run. You should avoid them at all costs.
Avail our reputed SEO services for small businesses
If you’re looking for a Digital Marketing agency that provides only white-hat and affordable SEO services, look no further than us. We have a team of tenured and expert SEO professionals who will treat your project/website requirements as their own and provide you with the most suitable and customized white-hat SEO services.
They will coordinate with you throughout the term of the project and keep you informed regarding your website’s progress. There will be 100% transparency in their dealings, SEO techniques, and website analytics reports.
We have received quite a few exhilarated testimonials from our clients for our effective and excellent Digital Marketing services. We provide Digital Marketing services at a very affordable and negotiable cost. So, you definitely won’t be disappointed if you consult with us.