Importance of SEO for construction companies
If a business wants to be discovered by its customers or clients among all of its competitors regionally or globally then just building an official website is not enough. It has to be SEO optimized to make it rank on the first page of Google’s search results and thereby become globally or regionally visible to the company’s target audience. It is the same scenario for construction companies. If a construction company wants to be visible to its target audience regionally or globally among all of its competitors, it not only has to build an appealing official website but also has to SEO optimize it to make it rank on the first page of Google’s SERPs (Search Engine Result Pages) and thereby become visible to its target audience regionally or globally. Are there any other benefits that SEO gives to construction firms? What are the most appropriate and effective SEO techniques that a construction company can employ to heighten its brand awareness, lead conversion rate, business volume, and profits? Kindly read on to find out.
Table of Contents
The numerous SEO benefits for construction companies
- Heightens brand awareness and website traffic
- You can showcase your construction project portfolio
- Provides a level playing ground for construction companies of all sizes
- Personalized engagement with your leads
- Enhances the credibility or DA and PA of your website
Most suitable SEO strategies for construction companies
The numerous SEO benefits for construction companies
Applying appropriate and globally recognized SEO practices/methods to your construction company’s official website will improve your official website and construction business in all aspects. Given below are some of the tangible benefits that SEO gives to your construction company’s official website and business.
Heightens brand awareness and website traffic
By employing relevant keywords with high search volumes and relatively low competition in the content on your website, you can ensure that only your intended target audience can view and visit your website so that you can get promising leads.
Even though getting a high amount of website traffic is a website ranking factor as far as Google is concerned, Google prefers to rank only those websites that have a high amount of relevant website traffic on the first page of its SERPs.
Once you rank your construction company’s official website on the first page of Google’s SERPs, your brand and services will become known to your target audience (clients and people) in your state, country, or even globally and you’ll get a steady flow of inbound website traffic all the time.
In other words, your brand’s recognition and to some extent the other aspects like lead conversion rate, business volume, profits, and esteem will grow automatically once your construction company’s official website ranks on the first page of Google’s search results.
You can showcase your construction project portfolio
To impress potential customers and clients and make them buy office or home spaces in the buildings you have constructed, you must showcase your construction project portfolio attractively on your official website.
Having relevant, attractive, and insightful photos, videos, and/or slide shows on your official website is an important component of on-page SEO and thereby a primary website ranking factor for Google.
Provides a level playing ground for construction companies of all sizes
Until about a decade ago, the only way any organization could make its products or services known to people was via traditional means of advertising like TV ads, radio ads, newspaper ads, billboard ads, etcetera.
Traditional means of advertising are expensive and something that only established businesses can leverage even to this day.
The various forms of Digital Marketing like Google ads, Social Media Marketing (SMM), YouTube ads, ads on podcasting platforms, etcetera are quicker to implement, much more effective, much more far reaching, much more quantifiable and optimizable, and much more cost effective to run than traditional means of advertising.
Digital Marketing methods can be adopted even by startups in any industry thus enabling them to seriously compete with giants in their industry. Thus we can safely conclude that Digital Marketing provides a level playing field for all businesses in every industry. Hence, Digital Marketing methods and practices are endorsed by businesses of all sizes in every industry these days.
Personalized engagement with your leads
Once you get some promising leads on your social media business pages and your social media groups or via any lead details capturing tool, you can personally get in touch with them via live chats on the respective social media platforms, emails, or calls and promote your services. This practice will heighten your lead conversion rate and thereby your business volume and profit.
Giving personalized messages, emails, or calls to your leads will always be much more effective than the generic ads you give via traditional means or on various social media platforms. After all, everybody is human and loves a bit of personal human touch in the communications made to them.
Sending personalized messages is absolutely not possible via traditional means of advertising. That is one of the greatest advantages of Digital Marketing.
Enhances the credibility or DA and PA of your website
Off-page SEO mainly deals with getting high-value backlinks from relevant sources to enhance the Domain Authority (DA) and Page Authority (PA) of your website. Only websites that have a reasonably high DA and PA (above 20 at least) are ranked on the first page of Google’s search results and get high amounts of website traffic. The higher the DA and PA of your website, the more genuine it’s considered to be by Google and people.
Most suitable SEO strategies for construction companies
The following are the most suitable and effective SEO strategies and practices that a construction company can employ to rank its official website on the first page of Google’s SERPs and improve its business in all aspects
Research and use relevant and valuable keywords
Keywords (Focus keyword and LSI keywords) help Google’s crawler identify what the content on your construction company’s official website is all about. Using the keywords that you have used, Google’s crawler indexes your web pages so that they can be listed and displayed quickly (within a second) when users search for information related to your niche (real estate business).
If you use relevant keywords with high search volumes and relatively low competition on your homepage content and your blog posts, your official website will be discovered for searches related to the real estate business.
Various hi-tech keywords research and analysis tools like Mangools, SEM Rush, Ahref, Moz, Google’s Keyword Planner, Keywords Everywhere, etcetera are now available to gather and list the data on the commonly searched keywords and keyphrases in any niche. Content writers can then make use of that data and select relevant keywords with high search volumes but relatively low competition to use in their website content.
So, the content on your official website must have keywords with high search volumes but relatively low competition pertaining to the real estate industry for your website to get listed on the first page of Google’s search results.
Post interesting and unique content on your website
Your official website must have interesting, trending, useful, and frequently search for information pertaining to the construction business. Only then you can enhance your brand awareness, reputation, and reader engagement and have a high lead conversion rate.
Your official website is like the “face” of your construction company. The more interesting and informative content it has, the better the impression it will make on your customers and clients. You can post content related to the latest trends, news, and innovation in the real estate industry to keep your website’s visitors engaged for a long time.
Make your website easy to navigate
Your website’s layout must be designed in such a way that it’s informative yet easy to navigate. Your website’s visitors must easily be able to find the information that they’re looking for on your website. Otherwise, they’ll just get frustrated and leave your website quickly and in turn enhance your website’s bounce rate which is not desirable. Your website’s rank will get lower on Google if it has a high bouce rate.
To make your official website informative yet easy to navigate, you can categorize the information on your website and also include a search bar on each and every page on your website. You can also include appealing pictures, infographics, videos, and slide shows to make the content on your website more visually appealing and easy to read and understand.
Apply all round SEO techniques
You must perfectly apply both on-page and off-page SEO techniques on your official website in order to enhance its authenticity (DA and PA) and make it rank on the first page of Google’s search results.
On-page SEO mainly involves optimizing the content on your web pages by using the right headings, content, keywords, alt texts, infographics, videos, internal and external links, Call To Action (CTA), etcetera to make your website’s content interesting, appealing, informative, and easy to read and understand.
Off-page SEO mainly involves getting high value backlinks from relevant sources in your industry to enhance the DA and PA of your website so that it ranks high on Google’s search results. Off-page SEO also involves undertaking appropriate paid and free social media ad campaigns to promote your products or services.
If your official website is perfectly and completely SEO optimized. It will easily be discovered on searches related to the construction business on Google. Your website could even become the first website to be organically listed on Google’s search results if SEO techniques are applied properly and completely.
Optimize it for mobile phone displays
Around 60% of the world’s internet traffic comes from mobile phones. Therefore, if your website is not optimized for smartphone displays, you might be losing out on a significant portion of your reader base.
Your official website must be compliant with Google’s “Mobile First Index” algorithm so that it would definitely rank on the first page of Google’s search results whenever relevant queries are made on mobile phones. It is of vital importance that your company is aligned with the latest trends as far as SEO and construction practices are concerned to be preferred by your target audience (which includes people and your clients).
How we can help your business grow
Now that you have understood the SEO benefits for construction companies, you might be thinking of availing top-notch SEO services for your official website to make it rank on the first page of Google’s search results or you might just be thinking of building an official website for your construction company. Whatever may be the case, we can definitely help you.
We have quite a few years of proven experience in providing professional services like website building, Digital Marketing, etc. Our exhilarated client reviews are proof of our technical expertise, commitment, and professionalism. Our high-quality professional services have taken our clients’ businesses to the next level.
Last but not least, we offer our sought-after professional services at very reasonable costs. So, you have everything to gain and nothing to lose by discussing your business plans with us.