A detailed guide to start with cake delivery app development process
If a business wants to have a global reach and popularity then having an online presence has become vital these days. Enhancing the brand awareness and business volume of your business will be a lot easier via online means than building new stores and advertising via traditional means like TV ads, radio ads, newspaper ads, signboard ads, or billboard ads
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It is the same case with the cake/pastry industry. If a cake brand wants to become popular and scale up its business volume with ease and minimal costs then developing a versatile and sophisticated on-demand cake delivery app is the only way forward and there’s no better way to do it than consulting with us.
The manifold benefits of undertaking cake delivery app development
Developing an advanced and engaging on-demand cake delivery app will give sweet results for your cake business. The benefits of a top-notch cake delivery app are many. Some of the benefits are listed below.
Reaching a wider target audience
Using the reach of the internet and using modern Digital Marketing techniques, you can effectively promote your on demand cake app development services in your service area/s among your target audience.
Using lead details acquiring tools/extensions like Lusha, you can personally reach out to your target audience via their contact numbers or email addresses on relevant social media groups and platforms and heighten your conversion rates.
If proper app promotional techniques that suit the respective social media platforms are applied, your app will become widely known among your target audience in your service area/s and that in turn will lead to enhanced business volume and profits.
Getting and making use of valuable business insights
Most of the on-demand delivery apps like cake delivery apps have advanced and automated business analytics tools built into them. They give valuable business insights to business owners like bakery business owners.
The business insights give information on customers’ tastes, preferences, buying trends, suggestions, expectations, etcetera. Using the business insights gained, bakery business owners can streamline and customize their cake business to achieve the maximum sales, customer retention, and brand loyalty and get an edge over their competitors.
Suitable for all kinds of bakery business models
Whether you run a single bakery store, bakery store chains, or a bakery products aggregator business, an online cake delivery app can suit all the business models. It will give any kind of cake business owner innumerable and invaluable business benefits.
Above all, scaling up the cake delivery business will be a breeze for cake business owners if they develop their own sophisticated online cake delivery app.
Getting seed funding from angel investors is easier
Every business needs to be heaved a little (via investments) before it can climb up the ladder of success in business. It’s the same scenario with every cake delivery business.
Developing a versatile and advanced on-demand cake delivery app will make it easy for you to seek the help of angel investors on appropriate social media platforms and groups.
You can showcase the features of your cake delivery app and make your potential investors understand how it’ll make your cake delivery business grow. Once they’re convinced, it’s just a matter of time before investments shower upon your business.
Scaling up your cake delivery business is easy
Bakery stores are limited in their seating capacity and building new ones to meet the increased demand for the service will make you incur a lot of additional infrastructure and staffing costs and will give you a lesser ROI.
Undertaking cake order application development is the easiest, fastest, and the most cost-effective way to scale up your cake delivery business.
Your online cake delivery app will enable you to serve many more customers with minimal additional infrastructure and staffing costs as your customers need to be present at your bakery store to have your cakes. They can enjoy your cakes at the convenience of your home.
Major challenges that cake delivery businesses face these days
While the bakery business is promising and can give you a high ROI, there are certain hurdles you need to watch out for in order to make your bakery business a sweet success. They are as listed below.
Cut throat competition
In the bakery business, just like any other business, it is important to not just mind your own business and devise your own business strategies for the betterment of your bakery business, it is equally if not more important to analyze your competitors and figure out why they're doing well.
That way you can pinch some of your competitor’s customers and enhance your business volume and profits. It is one of the most effective ways to gain an edge over your competitors and stay afloat in the bakery delivery business.
Analyzing your competitors includes but is not limited to finding out which of their bakery products their customers like the best, finding out if they’re offering any extra discounts or have a special loyalty program, analyzing if their store ambience is better than yours, finding out if their staff are incentivized better and thereby motivated better, etcetera.
Insufficient planning and business strategies
Not many bakery businesses analyze their cash flow adequately and devise effective business strategies to streamline their business processes and maximize their profits. Most bakery business owners employ a “safe with the familiar” approach and stagnate their business, once they start receiving a steady income from their bakery business.
Rather, a bakery business owner should carefully micro analyze his brand’s income, expenditure, and ROI and devise innovative and effective business strategies to attract more customers and maximize the brand’s popularity, business volume, and profits. An example of such a business strategy could be inventing a new type or flavor of a bakery item based on research on customers’ new/current tastes and preferences.
Lack of competent pricing
Most bakery businesses price their bakery products according to “industry standards” which will invariably be a tad too expensive for customers. Rather, a bakery business owner should “price his bakery items to move”.
The bakery items’ prices should give the bakery business decent profits and also should be affordable to customers. If a bakery business employs this strategy, it will become a hit with the masses in no time.
Most effective ways to market your online cake delivery app
There are quite a few ways to promote your on-demand cake delivery business but given below are some of the most effective ways.
Promote it in relevant online social media groups
This is the fastest, easiest, and the most effective way to promote your on-demand cake delivery business. When you promote your cake delivery business on relevant social media groups and platforms, you will be able to reach a greater number of your target audience and have a greater impact on them.
You can advertise the salient features of your online cake delivery app and convince your target audience on how many conveniences your cake delivery app provides them. If you’re asking how to identify your target audience, we can answer that question too.
Cakes are usually used in Christian weddings and on people’s red-letter days. Cakes that don’t have cream on top of them like plum cakes, cashew cakes, raisin cakes, etcetera can be sold to people on a daily basis.
So, on online social media platforms, if you join groups related to christian matrimonials, birthday planning groups, special occasion/event manager groups, cake lovers group, etcetera and promote your online cake delivery app in those groups, you will be able to have a deep influence on your target audience and heighten your conversion rates.
Apply appropriate email marketing and ASO techniques to popularize your bakery business
Email marketing: Email marketing is still relevant and effective in today’s world of SMSs and WhatsApp messaging. Targeting your hot leads with highly personalized and appealing email content will surely heighten your conversion rate.
Your email content has to convince your potential customer to buy your bakery products. You may highlight the quality, speciality, and cost-effectiveness of your bakery products as compelling reasons to buy them or even subscribe for their periodic (daily, weekly, or monthly) deliveries.
ASO: If you have finally developed an official app for your bakery business, you must apply appropriate App Store Optimization (ASO) techniques to make your official app be listed for relevant searches on various app stores like Play Store or The App Store. Only if your app is ranked and thereby visible on app stores, will your app development efforts become worthwhile.
Give discounts on the commission you charge to bakery outlets
This is applicable only if you plan to run a cake ordering aggregator business. By lowering the commissions on profits you charge to various bakery stores, you will get more bakery outlets willing to be listed on your online cake delivery app. This in turn will exalt your cake delivery business’s popularity, business volume, and profits.
Get popular influencers on Instagram to vouch for your bakery brand
You can pay influencers on Instagram to vouch for your bakery business. They can eat at your bakery outlet, take a selfie, and post it on their Instagram profile. If that is done, the amount of new customers you would get for your bakery business will be unbelievable because popular influencers on Instagram have a lot of followers who would adopt the new trends set by them or the brands used by them.
Why you should think of us
If you are thinking of undertaking online cake delivery app development for your cake/bakery store or if you’re thinking of availing high-quality Digital Marketing services to promote your online cake delivery app or website, think no further than consulting with us because we’re experts in developing state-of-the-art online cake delivery apps as well as providing highly effective Digital Marketing services.
We have quite a few years of proven experience in these domains and we offer our top-notch services at very reasonable costs. So, you definitely won’t be disappointed with our services.