Owing to the global reach and clout of the internet, almost every organization in every industry already has or is in a race to build its own official website. A website is like an ID card of a company that it showcases to the world. Millennials and netizens these days (and other people as well) judge the quality of a company by having a look at its official website. The more well-designed and easy to navigate the official website of a company is, the better the impression it’ll make on its target audience. According to a recent survey conducted in the US, 57% of the people said that they would never recommend a company to other people that has a poorly designed website. Another study showed that if a company’s official website is poorly designed, hard to understand and navigate, or takes too long to load; 60% of that company’s customers ditch that company and shift to its competitors. In this article, we’ll elaborately discuss the importance and benefits of an official website for an organization. So, kindly read on to know more.
The importance of an official website for an organization can never be overstated. They are described below.
If appropriate SEO techniques are applied to an organization’s official website, it will rank on the first page of Google’s search results, get high amounts of web traffic and user engagement every day, and qualify for Google’s AdSense program via which the organization can get some additional online income.
The investment required to apply appropriate SEO techniques to a website and make it rank on Google is paltry compared to the digital income companies make via ads on their websites.
If you run any kind of retail business, your physical stores or warehouses may be closed at night beyond a certain time but your online website or app can still store your customers’ orders and enable you to execute them the next day.
This way, you won’t be missing out on your customers’ orders at any point in time which leads to heightened customer satisfaction and retention. Having positive online reviews for your products or services will help you to sustain and expand your business volume. So, kindly put in efforts in that direction.
A company’s website is like a sign board hung outside retail stores or other business outlets. It tells your target audience that your brand exists and that it is fully functional.
If you apply appropriate SEO techniques to your official website and it ranks on the first page of Google’s search results, your business will be visible to your target audience regionally or globally, depending on your SEO settings.
It is this visibility of your business that will drive ever more brand awareness, user engagement, sales, and profits. In other words, a company’s official website improves its business in all aspects in the long run. A well designed and attractive website is the hallmark of a professional company.
In order to promote your business on social media and other online platforms, you need an active link to redirect your target audience. There is no better active link that you can give apart from your official website’s link. If you have an official website, you can advertise your business across multiple online platforms in a giffy.
A recent research conducted by InsideView revealed that companies that have a well designed official website have a 67% higher lead conversion rate than companies that don’t have an official website. In modern times, everything needs to be done as soon as possible. Having an official website will help you keep pace with modern trends.
Unlike traditional marketing means, Digital Marketing methods have the tools necessary to give you valuable and actionable business insights. The business insights provided can include details about your customers’ tastes, preferences, their buying trends, their average monthly or yearly spending, etcetera.
You can use the details provided to create more targeted ad campaigns and customized offers in the future which will most likely give you high ROIs.
Having known the advantages of having a website for your organization, you might be thinking of building an official website for your organization. If you need to create an official website for your business or if you need to apply appropriate SEO techniques to your website to make it rank on the first page of Google’s search results, we can certainly help you with that.
We have quite a few years of proven experience in providing professional services like website building and optimization. Our jubilant client reviews are proof of our technical expertise and professionalism.
Our hi-tech website will surely improve your business in all aspects. Last but not least, we offer our renowned professional services at very reasonable costs. So, you have everything to gain and nothing to lose by getting in touch with us.
Owing to the global reach and clout of the internet, almost every organization in every industry already has or is in a race to build its own official website. A website is like an ID card of a company that it showcases to the world.
Millennials and netizens these days (and other people as well) judge the quality of a company by having a look at its official website. The more well-designed and easy to navigate the official website of a company is, the better the impression it’ll make on its target audience. In this article, we have discussed all the benefits websites give to organizations of all sizes.