Proven Healthcare Digital Marketing Strategy in 2023

Healthcare Digital Marketing Strategy

Having an online presence has become the mantra for success and the trend for almost all businesses in almost all industries. This holds true for the healthcare industry as well. Implementing an effective healthcare digital marketing strategy is crucial. All clinics and hospitals of all sizes are trying to have a vibrant online presence and make their services known to their target audience by developing their own official websites and social media business pages. However, just building an official website for your brand is not enough to make your business known among your target audience. You must apply the latest and most appropriate digital marketing techniques and practices to make your website rank on the first page of Google’s search results and thereby make it visible to your target audience in your service localities. Why do healthcare businesses need digital marketing, and what are the most effective digital marketing techniques and practices a clinic or hospital can apply to its official website to make it rank on the first page of Google’s Search Engine Result Pages (SERPs)? Kindly read about healthcare digital marketing strategies to find out.

Why Healthcare Businesses Need Digital Marketing Services?

Digital marketing services are required for any business in any industry to make its official website globally or regionally visible to its target audience and to take its business to the next level. Healthcare businesses need digital marketing services for effectively reaching and engaging with their patient base, building online credibility, and fostering growth in the competitive healthcare sector. Now we shall have a detailed understanding of the numerous benefits digital marketing services give healthcare businesses.

80% Of The People Search For Clinics Or Hospitals In Their Vicinity Online

There’s an old proverb that says, "Success in life depends on whether you fish where the fish are". This saying is applicable to the healthcare industry as well. With the advance of internet technology, smart phones, and mobile apps, ever more people are resorting to the internet to search for anything. In this context, developing a strong digital marketing strategy for healthcare becomes paramount.

A recent survey conducted by a US-based organization found that 80% of people worldwide use the internet to search for clinics or hospitals in their vicinity these days. So, if your clinic's or hospital’s official website is not SEO optimized, it will not be shown on the first page of Google’s search results, and you'll be missing out on a lot of business. Healthcare businesses need digital marketing services to ensure their online presence and visibility.

61% Of The People Use The Internet Or Mobile Apps To Search For And Order Medicines

The same US-based organization conducted another study on medicines and found that about 61% of people worldwide search for and order medicines via relevant websites or mobile apps. A vast majority of people worldwide also search for information on health issues and medicines online these days. Healthcare businesses need digital marketing services to effectively reach and engage this extensive online audience.

So, if you don’t have an official website or app for your clinic or hospital business or if they have not been SEO and ASO optimised respectively, your business will not appear on relevant online searches and you’ll be missing out on a lot of business opportunities.

Digital Marketing Methods Are Quantifiable And Optimizable

Traditional means of advertising, like newspaper ads, radio ads, TV ads, flyers, posters, etc., were costly to undertake, inefficient, had a limited reach, and had a limited impact, but above all, their performance could not be measured or fine-tuned. Adopting traditional means of advertising was like "groping in the dark" to boost your business. In contrast, digital marketing techniques offer a targeted, measurable, and adaptable approach that revolutionises the way businesses connect with their audience.

On the contrary, digital marketing techniques are quantifiable and optimizable. Various robust performance analytics tools like Google Analytics are now available to track and optimise the performance of digital ad campaigns

They provide users with valuable insights using digital marketing methods like how much web traffic their website is getting every day, week, and month, which device (PC, laptop, or mobile phones) is contributing to the bulk of their website traffic, from which countries they are receiving online traffic, and how people are visiting their website (direct address typing, via links on other websites, through Google searches, via links posted on social media platforms, etc.). This data can be utilized to devise more effective ad campaigns (on Google and social media) and lead conversion strategies.

Personalized Lead Targeting Is Possible Via Email Campaigns

Once you have acquired some promising leads via social media platforms and lead details capturing tools, you can send personalized emails to your promising leads to maximize your lead conversion rate. This practice will grow your customer base and profits.

Personalized messages or emails always have a much bigger impact on people and make them more likely to buy your products or subscribe for your services than any generic ads given on social media platforms, Google, or even on any traditional mediums like newspapers, billboards, flyers, posters, radio ads, etcetera.

You Can Make Your Business Appear On Local Searches

By filling out the details and by customizing GoogleMyBusiness forms, you can make your business appear on local area searches. This will enable you to reach out to your target audience more effectively and augment your business volume.

After all, your business isn’t addressing the needs of the whole world. It’s only serving your target audience in specific localities.

90% Of The People Read Online Reviews Before Consulting With A Clinic Or A Hospital (H3)

A recent survey conducted in the US revealed that 90% of the people read online reviews posted by other patients before buying medicines from, admitting their loved ones, or consulting with the chief doctors in a hospital or a clinic. This is done as a prcautionary measure to get value for one’s money and also for health safety reasons.

Keeping Up With Modern Trends Is Important For Any Business

People these days, especially millennials and netizens love surfing the internet and trust the content posted on the internet. They are also significantly influenced by the content posted on the internet.

So, if you do not have an official website for your clinic or hospital business or if your official website has not been SEO optimized, your business will not rank on Google and will not be visible to these people. Hence, you’ll be losing out on a significant percentage of your target audience.

Staying up to date with the current trends is important for the survival and growth of any business. Otherwise a business’s customers will switch to some other brand taht provides the same products or service in a modern and trendy way.

Top Digital Marketing Strategies For Healthcare Institutions

Having known the importance of digital marketing for your business and your official website, you might be thinking of applying the latest and the most appropriate digital marketing techniques and practices on your official website to make it rank on the first page of Google’s search results and thareby gain global or regional visibility but you might not know about the latest and the most appropriate SEO techniques and practices that you can apply on your official website yet. Don’t worry. That’s exactly what we’re going to discuss in this section. So, kindly read about digital marketing strategies for healthcare institutions.

Your Website Must Be Attractive And Easy To Navigate

Your official website is the face of your company. People will judge how professional your organization is by looking at the outlay of your website. Therefore your official website must have a neat and attractive outlay and must be easy to navigate to make a good impression on your readers

It must also have a detailed and well-structured sitemap to make it easy for Google’s crawler to crawl through and index your web pages. Remember, while designing your website, you must keep your readers’ expectations and Google’s rules in mind, and try to satisfy both. For effective results, implement well-researched digital marketing strategies for hospitals.

Optimize Your GoogleMyBsiness Page For Local Searches

Applying the latest and most appropriate SEO techniques on your official website will certainly make it rank on the first page of Google’s search results and give your clinic or hospital business global or regional visibility.

However, optimizing your GoogleMyBusiness page by including the most commonly searched keywords locally will be a more effective SEO strategy to attract your target audience in your local service area.

Research has shown that most of the patients at a clinic or hospital come from a local 5-kilometer radius. So, if your Google My Business page is not fully optimized with appropriate details, local keywords, appealing images, etc., you will be losing out on a significant portion of your patient base. Therefore, implementing effective digital marketing strategies for hospitals is essential to ensuring visibility and reaching your local target audience.

Be Up To Date With Google’s Algorithms

Until about twenty years ago, it was easy for anybody to get poorly written content listed on the first page of Google’s search results just by using some relevant, popular and fancy keywords.

However, over the years, Google has definitely gotten smarter. Google now gives equal weight to the content on a website as it does to relevant short- and long-tail keywords. Only the highest-quality content gets listed on the first page of Google’s search results these days. When it comes to healthcare digital marketing strategies, the emphasis on high-quality content and relevant keywords becomes even more crucial.

So, you must be updated with the latest algorithms that Google is using to rank content on its SERPs. Your website content must satisfy Google’s latest algorithm requirements to rank on the first page of its SERPs.

Your Can Send Personalized Emails To Heighten Your Lead Conversion Rate

Unlike traditional means of advertising, digital marketing methods enable you to interact personally with your target audience so that you can have a greater influence or impact on them. Email marketing is a very effective way to send personalized emails to your promising leads and heighten your lead conversion rate.

You can inform your customers about your latest offers and changes to your loyalty program. You can also inform them about your latest healthcare equipment and hospital or clinic facilities, your recently joined doctors and their qualifications, your latest medical services, the latest updates to your official website, etcetera. Implementing a robust digital marketing strategy for healthcare allows you to personally interact with your customers, address their needs, and build a good rapport with them through channels like email marketing.

Have A Vibrant Social Media Presence

Research has shown that the average person spends about 60% of his time daily on various social media platforms. Millennials and netizens spend an average of about 80% of their time on various social media platforms. This just goes to show how social media platforms have become an integral part of everyone’s lives.

Unlike Orkut, since almost all the social media platforms have become business friendly right now, it has become more imperative than ever before to have a vibrant social media presence by building appealing and interactive business pages.

Social media business pages create an image and “personality” for your brand in the minds of your target audience. It also enables you to know and address their expectations and pain points. You can also get to know what business tactics your competitors are upto and devise effective couter-strategies yourself.

Have Appealing And Informative Content On Your Website

Not all of the content on your official website has to promote your products or services. You can also have content pertaining to the latest home remedies, news, innovations, influencers, and trends (or scams) in your industry.

Such kind of content will keep your readers engaged and create a good impression on your clinic or hospital business in their minds.

Employ All The Appropriate Digital Marketing Strategies

As far as digital marketing is concerned, you have to apply all the appropriate methods to derive the best results for your website. Applying just one and neglecting the others will either not rank your website on Google or give you a relatively low website traffic.

You have to apply on-page and off-page SEO techniques appropriately to witness the best results for your business and your official website. Applying all the required digital marketing techniques like SEO, SMM, email marketing, etcetera would ensure that your official website gets a large number of daily visitors, your clinic or hospital business gets a large number of patients on a daily basis, and that your brand has a good reputation among your target audience.

How We Can Help Your Hospital Or Clinic Business

If you own and run a hospital or clinic business and need to build an official website for it, if you need to apply the latest SEO techniques to your official website to make it rank on the first page of Google’s search results, or if you're looking for a healthcare digital marketing strategy, we can certainly help you.

We have accumulated extensive experience over the years in developing mobile apps for diverse industries, including salon applications, restaurant aggregation, pick-up and delivery services, hospitals, and customised solutions. We also do SEO, SMM, email marketing, etcetera. Our exhilarated client reviews are proof of our technical expertise and professionalism. Last but not least, we offer our top-notch professional services at very reasonable prices. So, you have everything to gain and nothing to lose by getting in touch with us

The Author

Gopinath Murugaiyan

Managing Director