The latest and the most effective digital marketing strategies for healthcare
‘Having an online presence’ has become the mantra for success and the trend for almost all the businesses in almost all the industries. The story is no different for the healthcare industry. All clinics and hospitals of all sizes are trying to have a vibrant online presence and are trying to make their services known to their target audience by developing their own official websites and social media business pages. However, just building an official website for your brand is not enough to make your business known among your target audience. You must apply the latest and the most appropriate digital marketing techniques and practices to make your website rank on the first page of Google’s search results and thereby make it visible to your target audience in your service localities. Why do healthcare businesses need digital marketing and what are the most effective digital marketing techniques and practices a clinic or a hospital can apply to its official website to make it rank on the first page of Google’s Search Engine Result Pages (SERPs)? Kindly read on to find out.
Table of Contents
Why Healthcare Businesses Need Digital Marketing Servicess
- 80% of the people search for clinics or hospitals in their vicinity online
- 61% of the people use the internet or mobile apps to search for and order medicines
- Digital Marketing methods are quantifiable and optimizable
- Personalized lead targeting is possible via email campaigns
- You can make your business appear on local searches
- 90% of the people read online reviews before consulting with a clinic or a hospital
- Keeping up with modern trends is important for any business
Top Digital Marketing Strategies For Healthcare Institutions
- Your website must be attractive and easy to navigate
- Optimize your GoogleMyBsiness page for local searches
- Be up to date with Google’s algorithms
- You can send personalized emails to heighten your lead conversion rate
- Have a vibrant social media presence
- Have appealing and informative content on your website
- Employ all the appropriate digital marketing strategies
Why healthcare businesses need digital marketing services
Digital Marketing services are required for any business in any industry to make its official website globally or regionally visible to its target audience and to take its business to the next level. Now we shall have a detailed understanding of the numerous benefits digital marketing services give healthcare businesses.
80% of the people search for clinics or hospitals in their vicinity online
There’s an old proverb which says, “Success in life depends on whether you fish where the fish are”. This saying is applicable to the healthcare industry as well. With the advance of internet technology, smart phones, and mobile apps ever more people are resorting to the internet to search for anything.
A recent survey conducted by a US-based organization found that 80% of the people worldwide use the internet to search for clinics or hospitals in their vicinity these days. So, if your clinic or hospital’s official website is not SEO optimized, it will not be shown on the first page of Google’s search results and you’ll be missing out on a lot of business volume.
61% of the people use the internet or mobile apps to search for and order medicines
The same US-based organization conducted another research on medicines and found that about 61% of the people worldwide search for and order medicines via relevant websites or mobile apps. A vast majority of the people worldwide also search for information on health issues and medicines online these days.
So, if you don’t have an official website or app for your clinic or hospital business or if they have not been SEO and ASO optimized respectively, your business will not appear on relevant online searches and you’ll be missing out on a lot of business opportunities.
Digital Marketing methods are quantifiable and optimizable
Traditional means of advertising like newspaper ads, radio ads, tv ads, flyers, posters, etcetera were costly to undertake, inefficient, had a limited reach and impact but above all, their performance could not be measured or fine tuned. Adopting traditional means of advertising was like “groping in the dark” to boost your business.
On the contrary, digital marketing methods are quantifiable and optimizable. Various robust performance analytics tools like Google Analytics are now available to track and optimize the performance of digital ad campaigns.
They give users valuable insights like how much web traffic their website is getting every day, week, and month, which device (like PC, laptop, or mobile phones) is contributing to the bulk of their website traffic, from which countries are they getting their online traffic, how are people visiting their website (direct address typing, via links on other websites, via Google searches, via links posted on social media platforms, etc.), etcetera. This data can be utilised to devise more effective ad campaigns (on Google as well as social media) and lead conversion strategies.
Personalized lead targeting is possible via email campaigns
Once you have acquired some promising leads via social media platforms and lead details capturing tools, you can send personalized emails to your promising leads to maximize your lead conversion rate. This practice will grow your customer base and profits.
Personalized messages or emails always have a much bigger impact on people and make them more likely to buy your products or subscribe for your services than any generic ads given on social media platforms, Google, or even on any traditional mediums like newspapers, billboards, flyers, posters, radio ads, etcetera.
You can make your business appear on local searches
By filling out the details and by customizing GoogleMyBusiness forms, you can make your business appear on local area searches. This will enable you to reach out to your target audience more effectively and augment your business volume.
After all, your business isn’t addressing the needs of the whole world. It’s only serving your target audience in specific localities.
90% of the people read online reviews before consulting with a clinic or a hospital (H3)
A recent survey conducted in the US revealed that 90% of the people read online reviews posted by other patients before buying medicines from, admitting their loved ones, or consulting with the chief doctors in a hospital or a clinic. This s done as a prcautionary measure to get value for one’s money and also for health safety reasons.
Keeping up with modern trends is important for any business
People these days, especially millennials and netizens love surfing the internet and trust the content posted on the internet. They are also significantly influenced by the content posted on the internet.
So, if you do not have an official website for your clinic or hospital business or if your official website has not been SEO optimized, your business will not rank on Google and will not be visible to these people. Hence, you’ll be losing out on a significant percentage of your target audience.
Staying up to date with the current trends is important for the survival and growth of any business. Otherwise a business’s customers will switch to some other brand taht provides the same products or service in a modern and trendy way.
Top digital marketing strategies for healthcare institutions
Having known the importance of digital marketing for your business and your official website, you might be thinking of applying the latest and the most appropriate digital marketing techniques and practices on your official website to make it rank on the first page of Google’s search results and thareby gain global or regional visibility but you might not know about the latest and the most appropriate SEO techniques and practices that you can apply on your official website yet. Don’t worry. That’s exactly what we’re going to discuss in this section. So, kindly read on.
Your website must be attractive and easy to navigate
Your official website is the face of your company. People will judge how professional your organization is by looking at the outlay of your website. Therefore your official website must have a neat and attractive outlay and must be easy to navigate to make a good impression on your readers.
It must also have a detailed and well structured sitemap to make it easy for Google’s crawler to crawl through and index your web pages. Remember, while designing your website, you must keep your readers’ expectations and Google’s rules in mind and try to satisfy both.
Optimize your GoogleMyBsiness page for local searches
Applying the latest and most appropriate SEO techniques on your official website will certainly make it rank on the first page of Google’s search results and give your clinic or hospital business global or regional visibility.
However, optimizing your GoogleMyBusiness page by including the most commonly searched keywords locally will be a more effective SEO strategy to attract your target audience in your local service area.
Research has shown that most of the patients of a clinic or a hospital come from local 5 kilometers radius. So, if you’re GoogleMyBusiness page is not fully optimized with appropriate details, local keywords, appealing images, etc., you will be losing out on a significant portion of your patient base, as your business will not be visible to your local target audience.
Be up to date with Google’s algorithms
Until about twenty years ago, it was easy for anybody to get poorly written content listed on the first page of Google’s search results just by using some relevant, popular and fancy keywords.
However, over the years, Google has definitely gotten smarter. Google now gives equal weightage to the content on a website as it does to relevant short and long tail keywords. Only the highest quality content gets listed on the first page of Google’s search results these days.
So, you must be updated with the latest algorithms that Google is using to rank content on its SERPs. Your website content must satisfy Google’s latest algorithm requirements to rank on the first page of its SERPs.
Your can send personalized emails to heighten your lead conversion rate
Unlike traditional means of advertising, digital marketing methods enable you to interact personally with your target audience so that you can have a greater influence or impact on them. Email marketing is a very effective way to send personalized emails to your promising leads and heighten your lead conversion rate.
You can inform your customers about your latest offers and changes to your loyalty program. You can also inform them about your latest healthcare equipments and hospital or clinic facilities, your recently joined doctors and their qualifications, your latest medical services, the latest updates to your official website, etcetera. Email marketing is also a great way to personally interact with your customers, address their needs, and build a good rapport with them.
Have a vibrant social media presence
Research has shown that the average person spends about 60% of his time daily on various social media platforms. Millennials and netizens spend an average of about 80% of their time on various social media platforms. This just goes to show how social media platforms have become an integral part of everyone’s lives.
Unlike Orkut, since almost all the social media platforms have become business friendly right now, it has become more imperative than ever before to have a vibrant social media presence by building appealing and interactive business pages.
Social media business pages create an image and “personality” for your brand in the minds of your target audience. It also enables you to know and address their expectations and pain points. You can also get to know what business tactics your competitors are upto and devise effective couter-strategies yourself.
Have appealing and informative content on your website
Not all of the content on your official website has to promote your products or services. You can also have content pertaining to the latest home remedies, news, innovations, influencers, and trends (or scams) in your industry.
Such kind of content will keep your readers engaged and create a good impression on your clinic or hospital business in their minds.
Employ all the appropriate digital marketing strategies
As far as digital marketing is concerned, you have to apply all the appropriate methods to derive the best results for your website. Applying just one and neglecting the others will either not rank your website on Google or give you a relatively low website traffic.
You have to apply on-page and off-page SEO techniques appropriately to witness the best results for your business and your official website. Applying all the required digital marketing techniques like SEO, SMM, email marketing, etcetera would ensure that your official website gets a large number of daily visitors, your clinic or hospital business gets a large number of patients on a daily basis, and that your brand has a good reputation among your target audience.
How we can help your hospital or clinic business
If you own and run a hospital or a clinic business and need to build an official website for it or if you need to apply the latest SEO techniques on your official website to make it rank on the first page of Google’s search results, we can certainly help you.
We have quite a few years of proven experience in providing professional services like website building, SEO, SMM, email marketing, etcetera. Our exhilarated client reviews are proof of our technical expertise and professionalism. Last but not least, we offer our top-notch professional services at very reasonable prices. So, you have everything to gain and nothing to lose by getting in touch with us.