“Mobile apps” rather than “website” is the buzzword these days. Sure, from 1980 to 2010, people enjoyed the services and convenience that desktops, laptops, and websites provided but as smartphones and mobile apps started gaining popularity after 2010, especially in developing nations like India, China, Brazil, Malaysia, etcetera; people started using mobile phones and mobile apps in every walk of their lives rather than desktops or laptops. This is because mobile phones and mobile apps provide a far geater level of mobility and flexibility than PC applications. Since mobile phones and mobile apps are globally popular these days, almost every organization in every industry already has or is trying to develop an official app of its own to improve its business in all aspects. The average person spends about 5 hours on mobile apps every day. So, you must capitalize on this opportunity and try to develop a customized mobile app for your business as soon as possible. The numerous advantages of developing a customized mobile app is described in detail in this blog post. So, kindly read on to know more.
Developing a customized mobile app (native or hybrid app) for your business will give you numerous benefits. If the ideal official app is developed, it is sure to take your business to the next level and improve it in all aspects. Given below are some of the major benefits of developing a customized mobile app for your business.
Mobile apps are the easiest, most convenient, and the quickest way to leverage the global reach and influence of the internet. If you develop an official app for your business and it ranks on Play Store or The App Store or both, your business will certainly be visible to your target audience regionally or globally (as you desire) and that will heighten your brand awareness, lead conversion rate, business volume, and profits.
Though desktops and laptops are comparable to smartphones in computing power, mobile phones and mobile apps enable your organization’s employees to work and coordinate in a much more mobile and flexible manner.
Mobile phones and mobile apps are definitely a lot more convenient to use than PC applications. Since impeccable and efficient coordination is key for an organization’s success and growth, it is advisable to have an official app for your organization where your employees can work and coordinate with each other in a swift, seamless, flexible, and convenient manner. Companies that have an official app have been shown to have a marginally higher employee satisfaction percentage than companies without one.
Organizations that use a commercially available app for their business like WhatsApp will have no control over the features and functionality of the app. They have to make do with what features are available. They will also not have any control over the updates made on the app. Hence, it’s always better to have your own customized official app for your business to achieve granular control over all your business operations.
Using a commercially available app for your business will drain out any creative juices your technical team might have. Research has shown that organizations that nurture and employ a high level of creativity in their business tasks are far more successful than organizations that strictly adhere to their business processes/rules.
Allowing your app development team to develop a customized and creative app for your business will definitely make your business stand out, improve it in all aspects, and catalyze the growth of your business.
As far as any organization is concerned, data security is of utmost importance. Any compromise in data security or leakage of confidential data will lead to a serious loss of business volume and reputation.
With commercially available apps, you have to make do with the provided standard of data security. If it is breached by any chance, your official and confidential data could be leaked or mal manipulated, leading to a multitude of problems for your business like how Facebook’s users’ accounts were hacked a few years ago and Mark Zuckerberg had to appear in court cases in the US. Data security and privacy compromise might even lead to the closure of your business on legal grounds.
If you develop a customized official app for your business, you will have total control over the data security algorithms and protocols employed in your official app and you can make your official app as secure as possible to preserve the integrity and reputation of your business.
You can earn some additional revenue via your official app by releasing it in the app market (app store) for a price. The more downloads your app gets, the more money you’ll make.
You can also earn money via in-app purchases and in-app ads. Your users will most likely click on relevant ads and you’ll get commissions from Google Ad Sense thus augmenting your company’s revenue. After all, who doesn’t like some extra cash?
If your company’s official app is a commercial app like Swiggy, you can use it to gain valuable customer insights. This is because you can embed cutting-edge business analytics tools in your customized official app.
The customer analytical tool will give you valuable information like your customers’ buying trends and their product or service preferences. You can then use that information to devise ever more effective business strategies to enhance your business volume and profits. After all, most of the businesses in the world are customer centric and understanding your customers is key to success in your business.
Communicating, coordinating, and sharing of official information and files is much easier and faster via mobile apps than via PC applications. Hence, a customized official mobile app can make your business processes much more efficient and effective. After all, in the corporate world, time is money and money is too precious to lose.
If you need to undertake custom mobile app development services for your business or need to apply appropriate App Store Optimization (ASO) techniques on your official mobile app to make it rank on app stores, think no further than contacting us because we’re one of India’s top custom mobile app development company.
We have quite a few years of proven experience in providing professional services like custom mobile app development and ASO services. Our skilled and seasoned app developers can develop native as well as hybrid apps.
They can also apply appropriate ASO techniques on your official app and make it rank on app stores. We also provide app maintenance services. Our impressive app development portfolio and jubilant client reviews are proof of our technical expertise and professionalism.
Last but not least, we offer all of our sought after professional services at very reasonable costs. Hence, you have everything to gain and nothing to lose by consulting with us.
Ever since the internet technology was invented, it has been growing in popularity, usefulness, and effectiveness. As mobile phones and mobile apps started growing in usage and popularity about a decade back especially in developing countries like India, China, Malaysia, etcetera; they have become the preferred method by people and organizations to leverage the global reach and influence of the internet. This is because mobile phones and mobile apps offer a lot more conveniences and flexibility than desktop or laptop applications.
Hence, it has become imperative for organizations to use mobile apps for official purposes. However, it is advisable to develop your own customized official app rather than use commercially available apps for your business processes as in-house developed customized apps give you total control over the app’s security standards, features, and upgrades.
In-house developed customized apps can be modified to suit your business requirements rather than vice versa as it is in the case of commercial apps. Customized apps can make your business processes more efficient and seamless thus saving you a lot of money in the long run. They are also handy in heightening your brand awareness, helping you earn more revenue, and giving you valuable business insights. Hence, you have everything to gain and nothing to lose by developing an official customized app for your business.